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Tiger Brands is one of Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG). Our core business is the manufacture, marketing and distribution of everyday branded food and beverages. Our products are relevant across every meal occasion and are well positioned to grow. The portfolio also includes leading brands in the home and personal care segments and we have a growing presence in Africa.
To deliver top-tier financial results and be recognised by all stakeholders as the pre-eminent fast-moving consumer goods (FMCG) company in South Africa and most desirable growth company on the continent.
We nourish and nurture more lives every day.
Our strategy for sustainable profitable growth is supported by five strategic pillars, underpinned by our core values.
MEET THE NEEDS
OPTIMISE OUR
BE OBSESSED
BUILD A GROWTH
IGNITE
At the heart of Tiger Brands is the passion to produce quality, branded products that resonate with our consumers. This means we work hard to understand their diverse and changing needs to serve them better.
We have a hundred years’ experience in producing quality, branded products that resonate with consumers. Many of our brands hold number one or number two positions in market share and equity in their respective categories and have celebrated many external awards for being South Africa’s most loved brands.
Our Billion Rand Brands have stayed relevant through our ability to renovate and innovate. By monitoring consumer tastes and trends, and investing in product and process research and development, we maintain our leadership position.
The year under review is no exception. We have focused innovation and renovation on meeting the needs of consumers. This includes the launch of a larger Albany Xtra loaf, Tinkies mini value pack, Purity Junior pouches, Jungle Cereal Bars and Doom value pack. We have innovated by adding two new flavours to our Roses Cordial range (ginger and blueberry), and demonstrated our ability to compete in categories that we see value in by launching KOO pilchards.
Excludes product recall and civil unrest.
Our core business is providing everyday branded food products to large and growing markets. We target best-in-class profitability, underpinned by a cost-conscious culture, and ESG principles to create and share value.
We have leading positions in most categories and our iconic brands are well-entrenched with consumers in South Africa, as illustrated by the percentage share of market.
REVENUE
R14,6bn2020: R13,9 billion
OPERATING INCOME
R1,4bn2020: R1,2 billion
* Market share limited to South Africa
Source: IRi.
REVENUE
R11,1bn2020: R10,7 billion
OPERATING INCOME
R1,1bn2020: R941 million
* Market share limited to South Africa
Source: IRi.
REVENUE
R2,0bn2020: R1,8 billion
OPERATING INCOME
R433m2020: R400 million
REVENUE
R3,6bn2020: R3,4 billion
OPERATING INCOME
R96m2020: R103 million
| 47% 2020: 47% |
Grains | 46% 2020: 46% |
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| 36% 2020: 36% |
Consumer Brands | 37% 2020: 35% |
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| 6% 2020: 6% |
Home and Personal Care | 14% 2020: 15% |
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| 11% 2020: 11% |
Exports and International | 3% 2020: 4% |
WE CURRENTLY EXPORT OUR PRODUCTS TO 33 MARKETS IN AFRICA
Own and operate
41
manufacturing sites in South Africa and export to
33
markets in Africa, with almost
80%
or total export sales from
5
priority markets: Mozambique, Zimbabwe, Zambia, Nigeria and Cameroon
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| * | Botswana, Namibia, Lesotho and Swaziland are serviced by the domestic business. |
