By purchasing our products and believing in our brand, they provide the basis for revenue growth
How we engage consumers
- Tiger Brands website
- Promotional activities and competitions
- Information on our packaging
- Research, including continuous engagement via consumer communities, online and
offline qualitative studies, immersions, visual diaries and preparation
- Neuroscience to identify implicit behaviour in-store and
communication engagement
- Consumer care line
- Multi-channel approach as well as integration of online and offline channels
to provide a seamless user engagement experience
- Cooking shows and blogs
- CSI activities, community programmes and feeding schemes
What is important to consumers
- Affordable value-for-money tasty nutrition
- Innovative products not reliant on energy supply
- Healthier choices
- Food safety and product quality
- Convenience
- Business leadership on social, economic and environmental issues
Responding to consumer interests
- Tiger Brands' portfolio aimed at democratising nutrition and driving affordable solutions through our iconic brands
- Democratising health and nutrition through education of current offerings, tiering of relevant consumer benefits and innovation
- Leveraging price pack architecture to provide consumers "more for less" and more affordable packaging formats
- Through inter-department collaboration between the Consumer Contact Centre and Tiger Brands Quality Teams, product complaints have decreased by 7% year-on-year
- Unconstrained localisation and sensory platforms to enable agility and innovation speed-to-market
- Publish the Eat Well Live Well nutritional programme's Family Food Matters behavioural science study report
- In-house sensory testing capability