Our Tiger Innovation Process (TIPS) governs our robust pipeline of projects that
drive value for the business, including through addressing health and nutrition, and
This governing process ensures that products and innovations are brought to market in a manner that guarantees thorough
checks from a nutritional, regulatory and legislative perspective, while also driving speed to market, agility and discipline in
the execution of projects. A key aspect of this process is ensuring that when our products and innovations go to market,
they are aligned with appropriate responsible marketing and communication practices. We remain in full compliance with
national regulations requiring the labelling and declaration of certain ingredients, additives and allergens, and we make an
additional effort to ensure responsible marketing to children.
DECLARATION OF INGREDIENTS, ADDITIVES AND ALLERGENS
We are committed to ensuring transparent labelling
of our products, relating to additives and ingredients
such as allergens, gluten-free, caffeine,
theobromine, Halaal, Kosher, biotech and genetically
modified ingredients. Currently, we always declare
ingredients, additives and allergens present in our
products. We declare irradiated foodstuffs, individual
irradiated ingredients, and genetically modified
ingredients, where they exceed a certain threshold.
Similarly, should the declaration of nanotechnologies
in our products become a requirement, we will
declare it in a similar fashion. For more information
on health and nutrition labelling, view here.
MARKETING TO CHILDREN
Tiger Brands is a signatory to the Marketing to
Children Pledge, as part of the then Advertising
Standards Authority (now Advertising Regulatory
Board) Code of Advertising. This pledge was signed
in 2008 and has various restrictions on marketing to
children below 12 years of age. As a signatory, we
must comply with these restrictions as part of our
practice of responsible marketing.