Our strategy

Delivering on our purpose

Tiger Brands is one of Africas largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food products to middle-income consumers. Our portfolio also includes leading brands in the Home, Personal Care and Baby sectors.

We nourish and nurture more lives every day


Winning category, channel and customer strategies

  • Optimising our product portfolio
  • Responding to the growth in private label
  • Realising commercial opportunities in health and nutrition
  • Delivering growth through our innovation pipeline
  • Winning at the point of purchase
  • Driving growth in Africa
  • Realising opportunities for inorganic growth.


A cost-conscious and effective supply chain

  • Unlocking costs and cash
  • Fuelling growth through customer service excellence
  • Leveraging scale and increasing responsiveness to be "advantaged and agile"
  • Delivering digital optimisation.


A winning mindset and great place to work

  • Building a diverse talent base to deliver our growth strategy
  • Developing leadership capability to inspire winning performance
  • Creating a great place to work to energise a consumer-obsessed agile team.


Sustainable company, community and planet

  • Enabling consumers to improve their health and wellbeing
  • Improving the livelihoods of thousands of people
  • Significantly reducing our environmental footprint.

Our values

Winning behaviours