Our strategy

Delivering on our purpose

Tiger Brands is one of Africas largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food products to middle-income consumers. Our portfolio also includes leading brands in the Home, Personal Care and Baby sectors.

DRIVE GROWTH

Winning category, channel and customer strategies

• Optimising our product portfolio
• Responding to the growth in private label
• Realising commercial opportunities in health and nutrition
• Delivering growth through our innovation pipeline
• Winning at the point of purchase
• Driving growth in Africa
• Realising opportunities for inorganic growth.

BE EFFICIENT

A cost-conscious and effective supply chain

• Unlocking costs and cash
• Fuelling growth through customer service excellence
• Leveraging scale and increasing responsiveness to be "advantaged and agile"
• Delivering digital optimisation.

GREAT PEOPLE

A winning mindset and great place to work

• Building a diverse talent base to deliver our growth strategy
• Developing leadership capability to inspire winning performance
• Creating a great place to work to energise a consumer-obsessed agile team.

SUSTAINABLE FUTURE

Sustainable company, community and planet

• Enabling consumers to improve their health and wellbeing
• Improving the livelihoods of thousands of people
• Significantly reducing our environmental footprint.

Our values

• 1

  We treat each other
  with care and respect

• 2

  We deliver with
  passion and excellence

• 3

  Safety and quality are
  non-negotiable for us

• 4

  We embrace diversity
  and inclusivity

• 5

  We act with integrity
  and accountability in
  all we do

Winning behaviours

• Consumer
  obsession
• Teamwork
• Empowered
  accountability
• Focused
  execution