Our strategy

Delivering on our purpose

Tiger Brands is one of Africas largest, listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food products to middle-income consumers. Our portfolio also includes leading brands in the Home, Personal Care and Baby sectors.

We nourish and nurture more lives every day

DRIVE GROWTH

Winning category, channel and customer strategies

  • Optimising our product portfolio
  • Responding to the growth in private label
  • Realising commercial opportunities in health and nutrition
  • Delivering growth through our innovation pipeline
  • Winning at the point of purchase
  • Driving growth in Africa
  • Realising opportunities for inorganic growth.

BE EFFICIENT

A cost-conscious and effective supply chain

  • Unlocking costs and cash
  • Fuelling growth through customer service excellence
  • Leveraging scale and increasing responsiveness to be "advantaged and agile"
  • Delivering digital optimisation.

GREAT PEOPLE

A winning mindset and great place to work

  • Building a diverse talent base to deliver our growth strategy
  • Developing leadership capability to inspire winning performance
  • Creating a great place to work to energise a consumer-obsessed agile team.

SUSTAINABLE FUTURE

Sustainable company, community and planet

  • Enabling consumers to improve their health and wellbeing
  • Improving the livelihoods of thousands of people
  • Significantly reducing our environmental footprint.

Our values


Winning behaviours