Who we are

Tiger Brands is one of Africa’s largest listed manufacturers of fast-moving consumer goods (FMCG). Our core business is manufacturing, marketing and distributing everyday branded food to middle-income consumers. Our portfolio also includes leading brands in the home, personal care and baby sectors.

Our vision

To deliver top-tier financial results and be recognised by all stakeholders as the pre-eminent fast-moving consumer goods (FMCG) company in South Africa and most desirable growth company on the continent.

Our purpose
We nourish and nurture more lives every day.

Our strategy

Our strategy for sustainable profitable growth is supported by four strategic pillars, underpinned by our core values.


Winning category, channel and customer strategies



A cost-conscious and effective supply chain



A winning mindset and great place to work



Sustainable company, community and planet

Our values

1     2     3     4     5
We treat each other with care and respect     We deliver with passion and
    Safety and quality are non-negotiable for us     We embrace diversity and
    We act with integrity and accountability in all we do
Winning behaviours
Consumer obsession     Teamwork     Empowered accountability     Focused execution
On the cover: Jungle | muesli range     Total muesli segment R647m     Volume share 22%     Value share 26%