Tiger Brands | Integrated Annual Report 2025

Integrated annual report Annual financial statements Results commentary

Group profile

Our strategic ambitions are driven by our five thrusts, anchored by our enablers and underpinned by our winning behaviours and core values.

Achieve revenue growth ahead of inflation
Unlock value to achieve double-digit EBIT margin
Focus portfolio in categories and focus brands

Improve balance sheet returns to achieve target ROIC
Grow ahead of the market
Become the employer of choice for the best talent with the highest level of engagement

Strategic thrusts

Shaping our portfolio
of the future

Cost
leadership

Rejuvenate
our brands

Executing
growth platforms

Superior
channel presence

Our key enablers

Ignite our people
Federated operating model
Game-changing innovation

Competitive digital capabilities
Competitive manufacturing
Sustainable agricultural sourcing

Further details on our strategy can be found here

Our primary business is providing everyday food, beverages, and essential home and personal care products to markets in Southern Africa. We also export to large and growing markets across the rest of the African continent. We target best-in-class profitability, underpinned by a cost leadership culture and a strong commitment to sustainable agricultural sourcing.