2025
INTEGRATED ANNUAL REPORTfor the year ended 30 September 2025

OUR STRATEGIC AMBITIONS

SWIFT EXECUTION AGAINST OUR STRATEGIC AMBITIONS

Our strategy for sustainable profitable growth is driven by our five strategic thrusts and our enablers, underpinned by our winning behaviours and core values.

STRATEGIC AMBITIONS
1
 
Achieve revenue growth ahead of inflation
 
Unlock value to achieve double-digit EBIT margin
 
Focus portfolio in categories and focus brands
 
Improve balance sheet returns to achieve target ROIC
 
Grow ahead of the market
 
Become the employer of choice for the best talent with the highest level of engagement
STRATEGIC THRUSTS
2
Shaping our portfolio of the future
Cost leadership
Rejuvenating our brands
Executing growth platforms
Superior channel presence
ENABLED BY
3
Ignite our people
Federated operating model
Game-changing innovation
Competitive digital capabilities
Competitive manufacturing
Sustainable agricultural sourcing