Formulated in South Africa in 1937, Ingram's Camphor Cream was initially created to treat dry, chapped hands. The Ingram's brand has since evolved to represent moisture and bringing out the natural glow of African skin.
FINANCIAL PERFORMANCE
This year, overall revenue in HPC was down by 3.8% to R2.6 billion on a reported basis, but up by 6.4% on a normalised basis, adjusting for the impact of discontinued SKUs and divisions. Although the business was impacted by heightened competitive pressure and a significant supply chain disruption in the first half of the year the team has laid a strong foundation to deliver a sustained turnaround.
Home Care performed well under challenging conditions, retaining strong market share presence and securing a remarkable recovery in volume growth in the pest category in the second half. This second half performance offset the significant impact of supply constraints of aerosol cans earlier in the year. The total Home Care market grew modestly, driven by the pest category, where warmer wetter conditions have boosted consumer demand.
Although Personal Care continued to face fierce competitive pressure from multinationals, with market share falling during the year, we have made pleasing progress in identifying opportunities where we can play to our strengths. These opportunities are being boosted by product and packing innovation, a targeted increase in marketing spend, and a stronger focus on our channel and geographical mix.
We have built a clear innovation pipeline, targeting improvements in product formulation and packaging, launching relevant line extensions and leveraging opportunities in price pack architecture to offer the right product at the right price to the right shopper. In addition to rationalising our SKUs, we are realising costs savings by driving factory efficiencies, and driving focused execution of our procurement and optimised supply chain.
We are refocusing our sales efforts, enhancing consumer awareness on the benefits of our product offerings and stimulating existing customer growth within core categories. To strengthen our channel presence, we will be implementing a category-focused customer strategy, refocusing investment in the general trade segment, and upweighting our e-commerce contribution.
